B Guruva Reddy’s take on what the current generation needs to work on.

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“The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.” – John F. Kennedy

The situation reasonably changed in USA markets due to the promotion of farmer markets and better bargaining capacity of USA farmers due to large holdings and capacity to hoard the stocks. This famous quote from then USA President is very much relevant to Indian agriculture where over 70% of the farmers sell the produce soon after harvest. Any attempts to alter this quote will certainly bring positive changes in Indian agrarian systems and it is the need of the hour.

An innovative thinking with the farmer-centric approach is the essence and more and more brains with commitment have to come forward to secure the lives of our bread growers. Youth has a major role to play, utilise some of your IT skills, technology, networking for innovations, value addition in agriculture markets, rather than saturating IOT/APP start-ups.

B Guruva Reddy

B Guruva Reddy’s take on what the current generation needs to work on. WhatsApp Image 2017 07 10 at 3

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